Louise Damas is another French designer that I fell in love with first via Instagram from the other side of the pond while I was living in Seattle. Paris has a traditionally minimalist jewelry scene and Louise caught my attention for the exact opposite. The jewelry designer creates bold yet elegant jewelry with clusters of gems and sharp stones against sleek metals. The colors combinations are distinct and neither feminine nor masculine, just pleasing.
I caught up with the designer here in Paris as she launches a new chapter in her life and business. After doing a popup with fellow Paris designer Claire of Fauvette, a leather bag and sac line, the two noticed how well their products did together.
We noticed that people would often buy my jewelry and Claire’s bags together. It was a perfect pairing. – Louise
What ensued, is the creation and opening of Atelier Couronnes, a concept boutique featuring Louise’s jewelry, Claire’s bags and a careful selection of other Parisian designers for home, bath, and body. Located right off of Republique on Rue du Chateau d’Eau, the boutique is part of a new design retail movement on a tiny, bustling street. Just down the blog is La Tresorerie and Cafe Smorgas.
Just three weeks old, Atelier Couronnes sits unassumingly in the middle of it all and the designers explained to me how they basically re-did their beautiful space from scratch – tearing up the floors, restoring the original molding hidden behind huge blocks of concrete (why would you cover up something like this!?), laying tile and busting out the back wall for a window and door to the gorgeous interior courtyard. They also built out a workshop just adjacent, so customers can have designs altered, custom-made, and more right there in the shop.
Enter the atelier and a world of calm and creation. Then, get involved with the details. The bags and jewelry in tandem are really incredible. Each corner of the store is a beautiful jewel-colored vignette of leather and stones. For more detail shots in digital head over here.
One more note: Louise has created THE PERFECT tiny gold hoop earring. I know because I’ve spent the better part of my twenties looking for this earring. She said, she was doing the same, and so she created it. You know, with the perfect weight, width and closure? It’s here and Louise wears them below.
– Hana Ryan (@hanaryan)